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Книга
Lee K.
Global marketing management. Changes challenges and new strategies
Oxford University Press, 2005 г.
ISBN 0-19-926752-9
Lee K.
Global marketing management. Changes challenges and new strategies
Oxford University Press, 2005 г.
ISBN 0-19-926752-9
Книга
Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy,...
Edward Elgar, 2018 г.
ISBN 9781784716745
Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy,...
Edward Elgar, 2018 г.
ISBN 9781784716745
Книга
Jagpal S.
Marketing strategy and uncertainty
Oxford University Press, 1999 г.
ISBN 978-0-19-512573-3
Jagpal S.
Marketing strategy and uncertainty
Oxford University Press, 1999 г.
ISBN 978-0-19-512573-3
Книга
Hill M.E.
Marketing strategy. The thinking involved
SAGE Publications, 2013 г.
ISBN 978-1-412-98730-1
Hill M.E.
Marketing strategy. The thinking involved
SAGE Publications, 2013 г.
ISBN 978-1-412-98730-1
Книга
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8
Книга
Cartwright R.
Mastering marketing management
ISBN 0-333-94897-1
Cartwright R.
Mastering marketing management
Серия: Palgrave master series
Palgrave Macmillian, 2002 г.ISBN 0-333-94897-1
Книга
Cravens D.
Strategic marketing
ISBN 0-256-21438-7
Cravens D.
Strategic marketing
Серия: Irwin series in marketing
Irwin, 1997 г.ISBN 0-256-21438-7
Книга
Parry M.E.
Strategic marketing management. A means-end approach
McGraw-Hill, 2002 г.
ISBN 0-07-145093-9
Parry M.E.
Strategic marketing management. A means-end approach
McGraw-Hill, 2002 г.
ISBN 0-07-145093-9