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Книга
Shimp T.A.
Integrated marketing communications in advertising and promotion
Thomson, 2007 г.
ISBN отсутствует
Shimp T.A.
Integrated marketing communications in advertising and promotion
Thomson, 2007 г.
ISBN отсутствует
Книга
Palmer A.
Introduction to marketing. Theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Palmer A.
Introduction to marketing. Theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Книга
Marketing metrics. 50+ metrics every executive should master
Wharton, 2006 г.
ISBN 0-13-187370-9
Marketing metrics. 50+ metrics every executive should master
Wharton, 2006 г.
ISBN 0-13-187370-9
Книга
Cartwright R.
Mastering marketing management
ISBN 0-333-94897-1
Cartwright R.
Mastering marketing management
Серия: Palgrave master series
Palgrave Macmillian, 2002 г.ISBN 0-333-94897-1
Книга
Jobber D.
Principles and practice of marketing
McGraw-Hill Publishing Company, 1998 г.
ISBN 0-07-709435-2
Jobber D.
Principles and practice of marketing
McGraw-Hill Publishing Company, 1998 г.
ISBN 0-07-709435-2
Книга
Jobber D.
Principles and practice of marketing
McGraw-Hill Book Company, 1995 г.
ISBN отсутствует
Jobber D.
Principles and practice of marketing
McGraw-Hill Book Company, 1995 г.
ISBN отсутствует
Книга
Cravens D.
Strategic marketing
ISBN 0-256-21438-7
Cravens D.
Strategic marketing
Серия: Irwin series in marketing
Irwin, 1997 г.ISBN 0-256-21438-7