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Книга
Steiner G.A.
Business, government, and society : A managerial perspective: Text and cases
McGraw-Hill, 1997 г.
ISBN 0-07-115551-1
Steiner G.A.
Business, government, and society : A managerial perspective: Text and cases
McGraw-Hill, 1997 г.
ISBN 0-07-115551-1
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Книга
Loudon D.L
Consumer behavior : Concepts and applications
McGraw-Hill, 1993 г.
ISBN 0-07-112511-6
Loudon D.L
Consumer behavior : Concepts and applications
McGraw-Hill, 1993 г.
ISBN 0-07-112511-6
Книга
Schiffman L.G.
Consumer behaviour. A European outlook
Pearson Education, 2012 г.
ISBN 978-0-273-73695-0
Schiffman L.G.
Consumer behaviour. A European outlook
Pearson Education, 2012 г.
ISBN 978-0-273-73695-0
Книга
Goldsmith E.B.
Consumer economics. Issues and behaviors
Pearson Education, 2005 г.
ISBN 0-13-098974-6
Goldsmith E.B.
Consumer economics. Issues and behaviors
Pearson Education, 2005 г.
ISBN 0-13-098974-6
Книга
Palackal A.
Globalization, consumer culture and identity. The middle class in a postmodern society
Rawat publications, 2011 г.
ISBN 81-316-0396-2
Palackal A.
Globalization, consumer culture and identity. The middle class in a postmodern society
Rawat publications, 2011 г.
ISBN 81-316-0396-2
Книга
Reichheld F.F.
The Loyalty effect : The hidden force behind growth, profits, and lasting value
Harvard Business School, 1996 г.
ISBN 0-87584-448-0
Reichheld F.F.
The Loyalty effect : The hidden force behind growth, profits, and lasting value
Harvard Business School, 1996 г.
ISBN 0-87584-448-0
Книга
Marsh P.
The new industrial revolution. Consumers, globalization and the end of mass production
Yale university press, 2012 г.
ISBN 978-0-300-11777-6
Marsh P.
The new industrial revolution. Consumers, globalization and the end of mass production
Yale university press, 2012 г.
ISBN 978-0-300-11777-6
Книга
Jubas K.
The politics of shopping. What consumers learn about identity, globalization, and social change
Left Coast Press, 2010 г.
ISBN 978-1-598-74666-2
Jubas K.
The politics of shopping. What consumers learn about identity, globalization, and social change
Left Coast Press, 2010 г.
ISBN 978-1-598-74666-2
Книга
The why of consumption. Contemporary perspectives on consumer motives, goals, and desires
Routledge, 2005 г.
ISBN 0-415-31617-0
The why of consumption. Contemporary perspectives on consumer motives, goals, and desires
Routledge, 2005 г.
ISBN 0-415-31617-0