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Книга
Trott P.
Innovation management and new product development
Prentice-Hall, 2005 г.
ISBN 0-273-68643-7
Trott P.
Innovation management and new product development
Prentice-Hall, 2005 г.
ISBN 0-273-68643-7
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Книга
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8