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Книга
Beyond Hofstede: culture frameworks for global marketing and management
Palgrave Macmillian, 2009 г.
ISBN 978-0-230-20239-9
Beyond Hofstede: culture frameworks for global marketing and management
Palgrave Macmillian, 2009 г.
ISBN 978-0-230-20239-9
Статья
Cherenkov, V.I.
Brand imitation in the modern simulagrum market versus marketing ethics
2020 г.
ISBN отсутствует
Cherenkov, V.I.
Brand imitation in the modern simulagrum market versus marketing ethics
2020 г.
ISBN отсутствует
Книга
Needle D.
Business in context. An introduction to business and its environment
Thomson, 2005 г.
ISBN 1-86152-992-9
Needle D.
Business in context. An introduction to business and its environment
Thomson, 2005 г.
ISBN 1-86152-992-9
Книга
Mooij M. de
Consumer behavior and culture. Consequences for global marketing and advertising
SAGE Publications, 2011 г.
ISBN 978-1-412-97990-0
Mooij M. de
Consumer behavior and culture. Consequences for global marketing and advertising
SAGE Publications, 2011 г.
ISBN 978-1-412-97990-0
Книга
East R.
Consumer behaviour. Applications in marketing
SAGE Publications, 2009 г.
ISBN 978-1-412-93431-2
East R.
Consumer behaviour. Applications in marketing
SAGE Publications, 2009 г.
ISBN 978-1-412-93431-2
Статья
Sharapudinov Sh.Sh.
Determinants of word-of-mouth: evidence from durable goods market
2017 г.
ISBN отсутствует
Sharapudinov Sh.Sh.
Determinants of word-of-mouth: evidence from durable goods market
2017 г.
ISBN отсутствует
Статья
Daviy A.O.
Digital manufacturing: new challenges for marketing and business models
2017 г.
ISBN отсутствует
Daviy A.O.
Digital manufacturing: new challenges for marketing and business models
2017 г.
ISBN отсутствует
Книга
Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy,...
Edward Elgar, 2018 г.
ISBN 9781784716745
Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy,...
Edward Elgar, 2018 г.
ISBN 9781784716745
Книга
Palmer A.
Introduction to marketing. Theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Palmer A.
Introduction to marketing. Theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Книга
Marketing metrics. 50+ metrics every executive should master
Wharton, 2006 г.
ISBN 0-13-187370-9
Marketing metrics. 50+ metrics every executive should master
Wharton, 2006 г.
ISBN 0-13-187370-9
Книга
Jagpal S.
Marketing strategy and uncertainty
Oxford University Press, 1999 г.
ISBN 978-0-19-512573-3
Jagpal S.
Marketing strategy and uncertainty
Oxford University Press, 1999 г.
ISBN 978-0-19-512573-3
Книга
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8
Kotler Philip
Marketing. Management. Analysis, planning, implementation, and control
Prentice-Hall International, 1997 г.
ISBN 0-13-261363-8
Книга
Larreche J.C.
Markstrat 3. The strategic marketing simulation
Thomson, 1997 г.
ISBN 0-538-88089-9
Larreche J.C.
Markstrat 3. The strategic marketing simulation
Thomson, 1997 г.
ISBN 0-538-88089-9
Книга
Eyre E.C.
Mastering basic management
ISBN 0-333-77240-7
Eyre E.C.
Mastering basic management
Серия: Palgrave master series
Palgrave Macmillian, 1999 г.ISBN 0-333-77240-7
Книга
Cartwright R.
Mastering marketing management
ISBN 0-333-94897-1
Cartwright R.
Mastering marketing management
Серия: Palgrave master series
Palgrave Macmillian, 2002 г.ISBN 0-333-94897-1
Книга
Ziccardi D.
Masterminding the store : Advertising, sales promotion, and the new marketing reality
John Wiley & sons, 1997 г.
ISBN 0-471-13910-6
Ziccardi D.
Masterminding the store : Advertising, sales promotion, and the new marketing reality
John Wiley & sons, 1997 г.
ISBN 0-471-13910-6
Книга
Surridge M
People, marketing and business
ISBN 0-00-322312-4
Surridge M
People, marketing and business
Серия: Business explained
Collins Educational, 1993 г.ISBN 0-00-322312-4
Книга
Jobber D.
Principles and practice of marketing
McGraw-Hill Publishing Company, 1998 г.
ISBN 0-07-709435-2
Jobber D.
Principles and practice of marketing
McGraw-Hill Publishing Company, 1998 г.
ISBN 0-07-709435-2
Книга
Jobber D.
Principles and practice of marketing
McGraw-Hill Book Company, 1995 г.
ISBN отсутствует
Jobber D.
Principles and practice of marketing
McGraw-Hill Book Company, 1995 г.
ISBN отсутствует